Privacy and Data Use Policy

This policy outlines our commitment to protecting your privacy and details how personal information is collected, used, and safeguarded during SEO strategy and cluster analysis activities.

What We Collect

We collect necessary data when you interact with our forms or services.

• Contact details (such as name, email, phone) for communication and account creation.
• Company and site data provided for service scoping and keyword analysis.
• Analytics relating to site usage, queries, or interactions with our team.
• Feedback or survey responses relevant to ongoing support and process refinement.

How Information Is Used

Information is required to deliver our services and improve client experience.

• To design, deliver, and support SEO architecture, clustering, and analysis actions.
• For internal record keeping, reporting, and process refinement.
• To communicate progress, updates, or respond to requests and queries.
• To fulfil legal or regulatory obligations, including those under POPIA.

Legal Basis

We process data in accordance with POPIA and GDPR where applicable.

Processing is based on consent or contractual necessity. Additional grounds include compliance with legal obligations and legitimate business interests.

Sharing Data

We safeguard your data and control information sharing carefully.

• Your personal information will not be sold and is shared only with trusted service providers (such as cloud storage or analytic partners), under confidentiality agreements.
• Information may be disclosed where the law requires compliance.
• Non-personally identifying, aggregated data may be used to analyse workflow trends and site performance.

Data Security

Security safeguards, both digital and physical, are implemented throughout all data handling processes. This includes encrypted storage, access controls, and regular reviews of IT practices. We do not retain personal data longer than necessary.

Your Rights

Clients in South Africa (and globally) are entitled to several core privacy rights.

• You may request access to your data, updates, or corrections at any time.
• You may request erasure or restrict processing of your data within legal limits.
• You can object to certain uses or withdraw consent for data use.
• Questions or privacy requests may be submitted using the details below.

Cookies and Tracking

We use cookies for functional and analytic purposes to improve site performance. Usage is managed according to our Cookie Policy.

Cookie Policy Cookie Policy

Contact Us

Questions regarding your information or this policy may be sent to our privacy team by email or phone.

Policy Updates

We may update this policy to reflect legal, technical, or process changes. Material updates will be communicated as required.